Universal Speed Rating and Tracking Football Partner to Advance Data-Driven Athlete Evaluation

Universal Speed Rating is proud to announce a new partnership with Tracking Football, bringing together two organizations committed to advancing athlete evaluation through trusted data and performance insights.

Through this partnership, Tracking Football will serve as a sponsor for future Universal Speed Rating events, supporting a shared vision of creating better tools, visibility, and development pathways for athletes. This partnership reflects an alignment between both companies around verified evaluation and data-driven athlete development.

Tracking Football is one of the leading independent football data and scouting services in the country. Through an advanced scouting and analytics platform focused on athleticism, production, and roster management, Tracking Football serves 150+ FBS programs, NFL teams, and sports agencies. Its platform is used by more than 90% of Power 4 football programs, another 100+ NCAA programs, a dozen NFL teams, and every FBS conference, including the CFP Committee.

That makes this partnership a natural fit.

Universal Speed Rating is built around giving coaches and athletes performance data they can trust and use. Tracking Football has built a strong name in football by helping programs get a clearer picture of players through data, analytics, and roster insight. Together, the partnership brings verified athletic testing together with one of the most respected football data platforms in the game.

As Universal Speed Rating continues to expand its events ecosystem, this partnership represents an important step in aligning with organizations that care deeply about trusted evaluation and athlete visibility.

“Tracking Football has built a respected platform that brings real value to the football world through data, analytics, and player insight,” said Drew Zwiers, Co-Founder and COO of Universal Speed Rating. “We’re excited to partner with them as a sponsor of our event ecosystem and to align around a shared belief that better data leads to better athlete evaluation and opportunity.”

For Universal Speed Rating, the partnership is focused on continuing to build an athlete development and evaluation ecosystem alongside credible organizations that already play an important role in the sport.

“We’re excited to partner with Universal Speed Rating and support the work they’re doing to create meaningful evaluation opportunities for athletes,” said Mark Branstad, Founder and CEO of Tracking Football. “At Tracking Football, we believe in the power of trusted data and objective insight, and this partnership reflects a shared commitment to helping athletes gain better visibility through verified performance and stronger evaluation tools.”

As both companies continue to grow, the partnership creates a strong foundation for future collaboration centered on athlete evaluation, recruiting visibility, and the use of trusted data to support better decision-making across football.