8-Week LIVE Feed the Cats Masterclass
Learning Outcomes:
- Learn the Feed the Cats philosophy across 8 LIVE, interactive video calls with Tony Holler
- Master sprint-based speed training without burning athletes out
- Apply FTC principles across sports, weight rooms, and practice plans
- Learn how to build buy in, validate your training, and record, rank, and publish your athletes
- Everyone who registers will get lifetime access to the recordings of the course
*Course begins Tuesday, September 2 @ 11 am CST
Registration Closes 8/29, Sign Up Below

What Coaches Are Saying

Les Spellman
Elite Speed Coach, Spellman Performance & Universal Speed Rating
"Tony does such a great job of breaking down speed in simple terms. His record, rank, publish model fits perfectly with our vision at Universal Speed Rating. Every time I hear Tony present I learn something new and that's the same for this course."

Brad Dixon
AD/Football Coach, Central High School (Illinois)
"When I first came across Tony's Feed the Cats model, I was skeptical. After implementing with our high schoolers for the past couple of years our results have skyrocketed, our athletes are way faster, AND healthier. We owe a lot of our success at Central to Tony and his Feed the Cats approach!"

Chris Korfist
Movement & Performance Expert
"Tony Holler and his system is so simple, and the best part is... it works. If you're a coach who wants to maximize your athlete's performance, you found your resource. Feed the Cats should be adopted at every level."
Why Feed the Cats?
Most training systems wear athletes down.
Feed the Cats does the opposite: It builds faster, healthier, more explosive athletes by prioritizing sprinting, recovery, and buy-in.
Created by Tony Holler, the Feed the Cats system has flipped traditional training on its head and is now used by thousands of coaches at every level.
At the core, FTC is: Record, Rank, and Publish.
That same philosophy is what brought Tony and Universal Speed Rating together.
We both believe that Speed is the most valuable skill in sport. Together, we're combining the power of data with a system that actually works on the field.
This course is your blueprint to run the Feed the Cats system across any sport, level, or environment.
You'll also learn how the Universal Speed Rating platform fits into Tony's model, and can be used to record, rank, and publish in your own setting, allowing you to validate athlete progress, drive performance, and create a speed first culture that sticks.

Course Layout
8 Weeks of Live Calls Hosted by Tony Holler
Price: $149 (Registration Closes 8/29)
🚀 8 Intensive 90-minute Sessions
🕜 Calls will be Tuesdays at 11 am CST
🗓️ Runs September 2nd - October 21st
Week 1
Feed the Cats: Learning to Cook
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Understand the origins of Feed the Cats and why it challenges traditional training models
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Learn how to shift your coaching mindset from grind to performance
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Build athlete buy-in through low-volume, high-intent training
WEEK 2
Max Velocity Training
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Teach top-end speed mechanics without over-coaching or over-drilling
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Use timed sprints to create competition and improve intent
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Discover how to design max velocity sessions that preserve energy and maximize output
WEEK 3
X-Factor: Improving speed without sprinting-
Learn how to make athletes faster without always sprinting
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Plyos, Drills, and X-factor workouts
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Track athlete trends and improvements using the Feed the Cats Report
Week 4
Acceleration
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Understand when and how to coach acceleration mechanics
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Learn how to blend acceleration with max speed throughout a week
Week 5
Energy Systems
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Eliminate unnecessary conditioning that kills speed
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Learn to build game-speed endurance without long, slow work
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Redesign your training calendar around freshness and intent
Week 6
The FTC approach for training speed in all sports
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Adapt Feed the Cats to football, basketball, baseball, soccer, and more
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Build speed training that fits your sport’s demands and culture
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Learn to make sprinting a weekly priority, no matter the season
Week 7
Feed the Cats in the Weight Room
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Contrast traditional lifting models with the FTC approach to strength
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Program for explosive output, not just max strength
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Learn how weight room intent carries over to sprint performance
Week 8
Feed the Cats: The Secret Sauce
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Discover the unteachable elements that make FTC work
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Learn how to package and present FTC in your own coaching voice
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Build buy-in with athletes, parents, and staff
FAQs
Q1. Who is this course for?
1. Performance Coaches in Private Sector
2. High school and youth coaches across all sports
3. Strength coaches looking to add sprint work
4. Any coach that wants to learn and understand effective speed training
Q2. How Long is each session?
Each session will be ~90 minutes total. 60 minutes of presentation on the topic, 30 minutes for Q&A.
Q3. Will the sessions be recorded?
Yes! Everyone who purchases the course will get lifetime access to all of the recordings.