---
title: Universal Speed Rating announces partnership with Athlete Lead Engine
description: Looking for marketing support for your performance training business? Universal Speed Rating is partnering with Athlete Lead Engine to provide proven ways to improve your marketing and grow your training business.
image: https://universalspeedrating.com/hubfs/Athlete%20Lead%20Engine%20Press%20Release-1.jpg
---

[Partnerships](https://universalspeedrating.com/blog/tag/partnerships)

# Universal Speed Rating announces partnership with Athlete Lead Engine

![Athlete Lead Engine Press Release (1)](https://universalspeedrating.com/hs-fs/hubfs/Athlete%20Lead%20Engine%20Press%20Release%20(1).jpg?width=800&height=450&name=Athlete%20Lead%20Engine%20Press%20Release%20(1).jpg)

Universal Speed Rating has partnered with [Athlete Lead Engine](https://www.instagram.com/athleteleadengine/), a marketing agency that helps sports performance businesses create and run effective marketing plans. 

One consistent piece of feedback we receive from Speed Lab members is that they need support in their marketing efforts. 

Athlete Lead Engine exists to solve complex marketing problems with simple solutions. 

Founded by Graham Wilkerson, one of the [Midwest Speed Lab Directors](https://universalspeedrating.com/directors) for the Universal Speed Rating, Athlete Lead Engine works solely with other performance coaches looking to take their training business to new heights. 

When Graham opened his performance training business, it took him nearly 7 years to start making enough money for him to feel comfortable to support his family. 

But once he started implementing the right processes and systems, his business started to take off, helping Graham open a second location, hit 7 figures in revenue in a year, and get the sense of security he needed. 

He realized that a lot of other performance business owners he knew experiencing the same problems he was, which is how Athlete Lead Engine was started. 

Designed to help businesses market themselves with the proven systems Graham used to level up his business, Athlete Lead Engine helps coaches with: 

- Leveraging Paid Ads to Grow Athlete Counts
- Increasing Brand Awareness in your Community
- Automating your Lead Follow-Up System

*“You’ll get the blueprint to develop and deliver a standout brand promise in the Sports Performance industry. You’ll get to employ a true marketing system for your Sports performance gym, and you are going to learn systematic lead tracking and conversion systems that will get you up to 50% more prospects through your door” - Graham Wilkerson, Athlete Lead Engine*

The [Universal Speed Rating](https://universalspeedrating.com/aboutus)’s [Speed Lab Community](https://universalspeedrating.com/speedlab) is built of performance coaches just like Graham, which made this partnership a no-brainer.

*“95% of Sports Performance Business owners make it far too challenging than it needs to be…. But it doesn’t have to be that way”*

*![Screen Shot 2025-03-17 at 5.03.25 PM](https://universalspeedrating.com/hs-fs/hubfs/Screen%20Shot%202025-03-17%20at%205.03.25%20PM.png?width=500&height=471&name=Screen%20Shot%202025-03-17%20at%205.03.25%20PM.png)*

Graham Wilkerson presenting at 2024 Speed Lab Summit

The goal of this partnership is to give Speed Lab coaches the tools to start implementing proven marketing strategies so they can continue growing their business and helping more athletes get faster. 

You can learn more about Athlete Lead Engine and Universal Speed Rating by following them on Instagram or checking out their websites below: 

Learn More: Universal Speed Rating [Website](https://universalspeedrating.com/) | [Social](https://www.instagram.com/universalspeedrating/) 

Learn More: [Athlete Lead Engine](https://www.instagram.com/athleteleadengine/)

Tags:

[Partnerships](https://universalspeedrating.com/blog/tag/partnerships)

![Universal Speed Rating](https://universalspeedrating.com/hs-fs/hubfs/USR%20500x500.png?width=120&height=120&name=USR%20500x500.png)

**[Universal Speed Rating](https://universalspeedrating.com/blog/author/universal-speed-rating)**  
 Mar 17, 2025 5:08:28 PM

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