01/19/2024 Case Studies
2 Minutes

How A2Z Training Solidified His Business with Speed Lab

Speed Lab Highlight - AtoZ (2)

Company Name: A2Z Training, Elite Sports Performance Training Hub of SLC

Location: Salt Lake City, UT

Owner: Vincent Alvarez

In the West Valley area of Salt Lake County, you’ll find A2Z Training. Owned and operated by Vincent Alvarez, A2Z Training offers elite sports performance training for all athletes aspiring to reach the next level.

With a background as a Division I collegiate soccer athlete and years of being mentored by professional trainers and athletes, Vincent naturally attracts youth soccer athletes looking to play in college and beyond.

“We’ve designed a space here to implement what’s being done at the professional level for soccer players.” Vincent said…

“If youth athletes want to play at the next level, they need to be experiencing what that’s like now. We put a focus on helping prep them for college via injury prevention, speed training, and recovery.”

Vincent takes his 15+ years of sport performance training experience to provide high level speed and performance training to his clients on a daily basis.

So why become a Speed Lab?

To join some of the best coaches in the world.

“They’ve created a great, simple way to produce a formula that’s efficient for all levels.”

Vincent said.

“I knew that by becoming a Speed Lab, I’d gain credibility in my brand and really solidify myself in the community. It was a way for me to get out of my comfort zone, to test more accurately, to take my training to a more advanced level.”

A2Z joined the Speed Lab community in late September, and for the first few months was leveraging the community to help build up their brand.

“Being connected with high level people has been huge for A2Z. The network power has been great.” — Vincent Alvarez

Lately, Vincent has started diving into the data that makes the Universal Speed Rating platform powerful. It’s helped as a tool to evaluate and capture data on his athletes better.

“I had basic testing before, but it wasn’t that advanced. Becoming a Speed Lab has added an extra layer to my testing as well as how I capture data. I’m more accurate, more confident in how it can apply to our training.”

The results have had a positive impact on his clients too…

“At the end of the day, numbers don’t lie. The opportunity to effectively capture and collect data really helps to show the results that athletes are seeing. I love the long-term credibility this gives to my athletes now and into the future.”

Through analytics, education, and community, the Speed Lab program is meant to bring transformation. It’s meant to equip coaches with everything they need to see better results for their athletes, and their business.

When asked what’d he would tell any coach thinking about becoming a Speed Lab, Vincent’s response was this:

“If you’re looking to grow, if you want to be a part of a community that’s serious about becoming a better coach, and business, then this will be a great fit. The opportunity to learn together as a community, take from the informational calls, how other coaches are using things differently, the tools are there for you to become successful from this program.”

You can check out everything that A2Z Training is up to by visiting their website, or connecting with them on social media: @a2z.training

If you’d like to learn more about joining Vincent and over 70 other performance training businesses across the country, contact a member of our team here.

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